I was invited to take part in a Haiti relief poster project, initiated by Lancaster-based studio, Infantree. Projects like this are almost obligatory for me — if there’s an opportunity to make a difference through design, I fully support it. It was also a chance to team up with my partner Mike, from National Record Holders.

We ultimately designed a series of 3 pretty powerful posters around the reality of the situation: the loss of 230,000 lives.
That’s a lot of people. And that’s a lot of heartache.

This series speaks to that tragedy in a few ways:
- Mike’s stunning, yet disturbing portrayal of humanity (and loss of).
- The threatening, red, “Who What When Where Why” reveals the event in it’s simplest form.
- A typographic treatment that reflects the destruction of the earthquake.
(The posters work together as a series, as well as individually.)

The show opens tomorrow, Friday March 5th, 2010 and will benefit Build-A-Bridge, a Philadelphia-based non-profit arts organization that uses the power of the arts to bring hope and healing. Its Haiti response includes art therapy to help children who may not have the emotional outlets or tools to cope with the tragedy.