National Record Holders | World Aid Haiti

Neuarmy — Thu, 04 Mar 2010 21:15:33 +0000

I was invited to take part in a Haiti relief poster project, initiated by Lancaster-based studio, Infantree. Projects like this are almost obligatory for me — if there’s an opportunity to make a difference through design, I fully support it. It was also a chance to team up with my partner Mike, from National Record Holders.

We ultimately designed a series of 3 pretty powerful posters around the reality of the situation: the loss of 230,000 lives.
That’s a lot of people. And that’s a lot of heartache.

This series speaks to that tragedy in a few ways:
- Mike’s stunning, yet disturbing portrayal of humanity (and loss of).
- The threatening, red, “Who What When Where Why” reveals the event in it’s simplest form.
- A typographic treatment that reflects the destruction of the earthquake.
(The posters work together as a series, as well as individually.)

The show opens tomorrow, Friday March 5th, 2010 and will benefit Build-A-Bridge, a Philadelphia-based non-profit arts organization that uses the power of the arts to bring hope and healing. Its Haiti response includes art therapy to help children who may not have the emotional outlets or tools to cope with the tragedy.

The Warfare of Deception

Neuarmy — Thu, 14 Jan 2010 18:40:29 +0000

The Warfare of Deception started out as a personal project that I was able to adapt and re-interpret for a group show titled, Duplicate of a Duplicate. When initially concepting for the show, I was
challenged by the over-arching idea of duplicating a duplicate and how to convey that visually. My thinking was initially consumed with some (rather expected) solutions of repetition and pattern,
but ultimately my executions fell flat. At some point I had a shift in my focus and addressed the problem in terms of how one goes about actually creating a duplicate of a duplicate and what is the
original source of what’s being duplicated. Eventually, the idea of a covert operation started to take the form, where the main objective was to duplicate secret documents.
Out of this concept came 7 posters, which ultimately form a Basic Field Guide consisting of 6 sections: Survival, Objective, Protocol, Safety, First Aid, and Communication
(Communication is based on a Flag & Dash & Dot alphabet using HUSTLE as an example.)

These are 12″x18″ prints on generic brown school paper using archival inks.
Individual prints are available at Neusprint.

Neuarmy™ » Poster

National Record Holders | World Aid Haiti

The Warfare of Deception